SEM
We help companies get their ads onto search engines. SEM (Search Engine Marketing) is a process and term that has become a new buzzword. The process of gaining website traffic by purchasing ads on search engines. In Googles case these ads are called Google AdWords
Below is a video that explains how google AdWords work
COMMON SEM TERMS
- Paid search ads
- Paid search advertising
- PPC (pay-per-click) *
- PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
- CPC (cost-per-click) *
- CPM (cost-per-thousand impressions) *
- Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
SEO VS SEM
SEM is a broader term than SEO. SEO aims to provide better organic search results were SEM uses the search engine to advertise your website or business to Internet customers this is a more tangible as it sends more targeted traffic to your Web site.
When people use a search engine to query “mountain Bikes”, the organic search engine results is where SEO technologies can help your Web site in being more visible. The paid advertising, or sponsored links are the ones displayed above or beside the organic search results is a product of SEM.
SEO and SEM do not compete against eachother. SEO is considered a subset of SEM services. If you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.
Our search engine marketing processes
We sit down with you and understand what your goals are and who you are trying to market to. Once we know this we work out a plan of action and the best marketing approach that gives you better results.